| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
Japan think-tank and consumer marketing research and strategy provider with full fieldwork support facilities. JMR's expertise is in consumer goods marketing research, luxury goods, consumption pattern studies, usability studies for digital products and home electronics, psycho-economic studies, ethnographic and eye-tracking studies. Tokyo-based and doing projects in Japan, Asia, U.S. and Europe, the company is part of the JMR Group founded in 1958.
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2009-06-22 JMR's free monthly newsletter on Japanese food trends 2009-06-15 Private brands (abbreviated as "PB" in Japanese) have taken off in Japan. 2009-05-18 By H. Matsuda In a recession companies find ways to increase both profits & sales. 2008-12-10 JMR set up a series of eye tracking studies to evaluate the effects o |
2009-07-01 Active "free paper" boom -- an alternative promotion channel 2009-04-08 Invitation to join JMR's study analyzing winning promotional campaigns 2008-12-24 Take a quick trip down JMR's memory lane - see past hit products and memorable marketing events 2008-10-22 2008-05-30 Kirin adapts cultural arbitrage to bridge the wine gap |

JMR corporate studies - free English samples now available. From the JMR online library of major Japanese corporate studies we offer samples in English for two companies, Isetan, the luxury department group home to Isetan and Mitsukoshi and Fast Retailing, the owner of the Uniqlo retail casual brand empire.
JMR "Next Vision 2009" Tokyo Conference, held on 11.10.2008 for 150 Japanese corporate strategists.
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JMR founder H. Matsuda discusses strategy
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Richard's Eye: Principles of War & Marketing
(Applied strategy)
Mind Matters - Marketing & Advertising
Next Vision 2009
Other JMR Services
SC 100+ case studies
( domestic corporate cases - in Japanese)
JMR Chinese language pages