Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

Welcome to JMR

Japan think-tank and consumer marketing research and strategy provider with full fieldwork support facilities. JMR's expertise is in consumer goods marketing research, luxury goods, consumption pattern studies, usability studies for digital products and home electronics, psycho-economic studies, ethnographic and eye-tracking studies.  Tokyo-based and doing projects in Japan, Asia, U.S. and Europe, the company is part of the JMR Group founded in 1958.

Latest Updates


Introducing the JMR Monthly Food Newsletter   
2009-06-22
JMR's  free monthly newsletter on Japanese food trends

Evolving Retail Private Brands in Japan
2009-06-15
Private brands (abbreviated as "PB" in Japanese) have taken off in Japan.

Survivors and Thrivers
2009-05-18
By H. Matsuda
In a recession companies find ways to increase both profits & sales.

Package Design & Shelf Placement - with Eye Tracking
2008-12-10
JMR set up a series of eye tracking studies to evaluate the effects o

2009-07-01
Active "free paper" boom  -- an alternative  promotion channel

2009-04-08
Invitation to join JMR's study analyzing winning promotional campaigns

2008-12-24
Take a quick trip down JMR's memory lane - see past hit products and memorable marketing events

2008-10-22

2008-05-30
Kirin adapts cultural arbitrage to bridge the wine gap


JMR corporate studies - free English samples now available.  From the JMR online library of major Japanese corporate studies we offer samples in English for two companies,  Isetan, the luxury department group home to Isetan and Mitsukoshi and Fast Retailing, the owner of the Uniqlo retail casual brand empire.


JMR "Next Vision 2009" Tokyo Conference,  held on 11.10.2008 for 150 Japanese corporate strategists.



Reader Question Campaign
Ask us Asia-related marketing questions or give us a topic you'd like to hear more about on this website.  We will try to respond with a news item or article posted on the site that addresses it. 

To leave a message go here and use the "Message" box to enter your comment.  Yoroshiku onegaishimasu / Thank you.   - JMR English-language web site staff.

Consumer Economic Review

For our Japanese readers, the latest version of JMR's  Consumer Economic Review (April 2009, Vol. 11)  is just out.

Included are articles on the latest state of the Japanese economy and the mood of  Japanese  consumers and their buying patterns.  In addition there is a  discussion of  the econometric modeling of network effects in the consumer economy.

JMR Annual Consumer White Paper on consumer trends and forecasts for 2009 --  published Nov. 2008 with a report on the White Paper and Next Vision conference appearing in the Nikkei MJ  newspaper, 11.14 issue. 
 

ESOMAR, founded in 1948,  is a world organization for enabling better research into markets, consumers and societies.  As an ESOMAR, JMR abides by the ICC/ESOMAR International Code of Marketing and Social Research Practice, a code drafted by ESOMAR and the International Chamber of Commerce.


The Privacy Mark logo indicates that JMR is certified by the Japan Information Processing Development Corp. (JIPDEC) and meets the strict standards for personal information protection standards of the Japan Industrial Standard JIS Q 15001.  The Privacy Mark certification is a guarantee to research clients and to consumers participating in research that their information is handled with the utmost security. 

Mind Matters - Marketing & Advertising

Next Vision 2009
(JMR "White Paper" and Conference)

Eye movments & eye tracking
(Guide for marketers)

Eye tracking intro - Japanese
(from our local language site)

Other JMR Services

SC 100+ case studies
( domestic corporate cases -  in Japanese)

JMR Chinese language pages