Publication of JMR's 2012 White Paper on Japanese Consumer Values:

Annual White Paper 2012 JMR's 2012 White Paper on Japanese Consumer Values: in Japanese --  [Shohi shakai hakusho] English gloss --  JMR's 2012 White Paper on Japanese Consumers -- Understanding the Non-consuming Consumer in Japan:  Expanding Latent Consumption Ch. 1 --  Reading the Japanese consumers' shifting consumption patterns Ch. 2 -- Rebuilding  the fragmented consumer value appreciation map Ch. 3 -- Dealing with swelling consumer frugality mixed with impulse buying Ch. 4 - Changing male / female roles and fulfilling the family dream Ch 5. - Rise of social connection media Ch 6. - Impulse buying activities Ch 7. -Japan Triple Disaster impact on consumers and consuming Appendix -- Research data and notes

  Publication of "Why Japanese Customers Aren't Buying Your Products?"  [買わない理由、買われる方法]
Looks at the nature of consumer desire, supported by JMR's own evidence project based on Japanese beer brands consumer trends. A framework using generation membership is shown and consumer marketing strategy solutions presented.  Published by Asahi Shimbun Publishing, 9/2010. Available on Amazon here 
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Chapters
1. What do you know about why Japanese consumers aren't buying?
2. Why aren't they buying 1  -- the  logical, the learning and the desire-filled consumer
3. Why aren't they buying 2 --  evidence from Japanese beer buying habits  
4. The Logic of why Japanese consumers are not  buying
5. Strategies --getting them to buy
6. Desire and free-choice - shifting toward  a post-consumption society
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Publication of "Japan's Non-consuming Consumers"
JMR's Hisakazu Matsuda takes a look at Japan's emerging customer group in JMR's latest publication: "Japan's non-consuming customers - Generational analysis: a new way of looking at consumer trends" (in Japanese: 「嫌消費」世代 －経済を揺るがす「欲しがらない」若者たち ["Ken-Shouhi" jidai - Keizai wo yurugasu "hoshigaranai" wakamonotachi). 　Available on Amazon　here.

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Case Studies
JMR writes case study analyses of major Japanese companies.  Here are two free example reports in English (page 1 of 10 page reports) :  Isetan, major luxury department store and Uniqlo, Japan's retail casual brand empire.

Consumer Economic Review
For our Japanese readers, the latest version of JMR's  Consumer Economic Review,  2012 January Vol. 17,  is just out.

The review covers the latest state of the Japanese economy, explains the mood of Japanese consumers and delves into their buying patterns.  Brief contents:

• Economic outlook 2012 for Japan
• Consumer insights for 2012
  
• Japan's Triple Disaster and impact on consumers' willingness to consume
  
• Scenario analysis for Japan's 2012 economic growth
  

 

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