| Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers |
| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
To get a feel for the consumer landscape of Japan, take a tour of the geographic and demographic space of the Japanese consumer in the slides here. |
A JMR study finds that cultural background of the consumer affects which parts of a brand presentation are most noticed by consumers. |
A new process for making beer - the "Third Beer" category - uses soya beans. The taste is a clearer, lighter less alcoholic brew that is priced to fit Japan's Joe Six-pack's pocketbook. The lack of a distinctive flavor and traditional beer heritage may confine the product to a small marketing niche. |
 Convenience store trends in Japan Meet Japan's Logistics Wonder ― the "konbini" |
As consumers realign buying priorities due to economic pressures, savvy marketers can use marketing tactics to gain market share. JMR provides its "ONE-UP" plan as a way to get one-up on the competition in tough times. .jpg){kind=small} |
Private brands are come into their own. |
