| Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers |
| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
online grocery shopping in Japan expands |
Frugality mixed with impulse buying |
Identifying package elements that attract different cultures |
Survey shows consumers slightly loosening purse strings |
Mobile Phone Carriers -- Latest November data for Japanese mobile telecos -- new subscribers up 32.9% MoM |
Increases in more categories, yet dramatic drop in new car unit sales |
Supplemented with "free overtime" |
November popularity ratings for articles at www.jmrlsi.co.jp |
 Well-known Spanish Newspaper Visited JMR office: in "La Vanguardia" (Spain), Nov 21, 2010, issue |
How different can it be in foreign countries -- chain restaurant operations in 3 Asian countries |
Latest data of Japanese CPI components are updated |
 An interview with Matsuda-san talking about the book, Kenshohi - Japan's Reluctant Consumer |
Latest data of unemployment rate in Japan. The ratio continues rising for 5 months. |
JMR surveys casual restaurant chains in Japan. |
Sales decrease caused by the ending of the subsidy program |
Latest data on family & disposal income |
Household spending & consumption in Japan. Slight recovery shown. |
Latest data for May 2010 |
Advertising Expenditures Statistics for May 2010 |
 Top 4 Japanese teleco carrier new subscribers and year-on-year changes. |
JMR has just updated to its case on House Foods for 2010. |
JMR has just updated to its case on Honda for 2010. |
Latest market data, May 2010 |
Latest market data, May 2010 |
Nissin still market leader; low-price and non-fried products on the rise |
Latest data, May 2010 |
Shiseido's Maquillage brand -- tops in recognition, sales and re-purchase intent |
JMR has just issued an update to its Seven & i Holdings case. |
Case Study - 2010 Update |
Latest Market Data, Feb. 2010 |
Latest data of March 2010 |
Latest data of March 2010 |
Latest data for Feb. 2010 |
Data for March 2010 |
Data for March 2010 |
Data for March 2010 |
Data for March 2010 |
Airline tickets, cable alliance, LNG production |
Japan New Housing Starts |
Sales channels that thrive in the midst of a consumer slowdown |
 As part of the Strategy 100 series, JMR has just issued an update to its Asahi Beer case. |
 Top 4 Japanese teleco carrier new subscribers and year-on-year changes. |
Industrial Statistics Office, Research and Statistics Department, statistics for Feb. 2010 |
Aeon and Seven & i, Sharp and Microsoft, cloud computing |
 A brief look at some exciting new products frequently released in Japan's hyper-competitive market. |
 House Curry has highest recognition rate; Ebara Curry Flakes gets the re-purchase nod. |
 Take a quick trip down JMR's memory lane -- past hit products and memorable marketing events |
 JMR's free monthly newsletter on Japanese food trends |
Latest January data |
 By H. Matsuda In a recession companies find ways to increase both profits & sales. |
 Private brands (abbreviated as "PB" in Japanese) have taken off in Japan. |
Invitation to join JMR's study analyzing winning promotional campaigns |
 JMR set up a series of eye tracking studies to evaluate the effects of product allocation and package design |
Active "free paper" boom -- an alternative promotion channel |
 Adapting to lower ad budgets and leverage to Internet word of mouth |
 Kirin adapts cultural arbitrage to bridge the wine gap |
50 Years of Marketing in Japan
