| Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers |
| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
Online Supermarket Rankings
Japan's Internet shopping and delivery services took off via the internet in late 1999 to early 2000. Consumer interest in on-line shopping flagged after the Internet bust of 2001 that saw a number of such companies go out of business. But they had reappeared by 2007 when big name players such as supermarket chains, traditional department stores and general trading companies entered the online shopping services field.
On-line shopping for foods such as traditionally bought in supermarkets in Japan are the focus of this month's JMR ranking survey. Using the 15 best known such services we asked a representative sample of Japanese consumers which services they were aware of, which they had recently used, and which they intended to continue to use.
Charts for the first two of these are shown here.
In the ranking of recognition rate, Aeon Internet Supermarket, Radish-Boya Internet Supermarket, and I.Y. Net Internet Supermarket (by Ito-Yokado) took the top 3 spots. In the ranking for usage rate, I.Y. Net Internet Supermarket, Aeon Internet Supermarket, and Oisix Internet Supermarket (an unlisted venture started in 2000) won out. The entry of big name players such as Aeon and Ito-Yokado (owned by 7 & i Holdings Group) boosted consumers awareness internet grocery in general.
(Click on image to enlarge)
