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Seasonal income flow & impact on consumer spending
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Law of "One Price" in consumer  product markets
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"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software


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Toyo Suisan

JMR has just updated to its case on Toyo Suisan Kaisha, Ltd. for 2010.
It is available  here in Japanese for subscribers to the Japanese site.  A summary follows.

Toyo Suisan Kaisha, Ltd., under its "maruchan" logo of a smiley-faced child and tagline of "Smiles for All," is a widely-known household brand in Japan.   Noodles, soups, rice-based dishes,  processed foods and fish products are its mainstay operations.

In the fiscal year ended March 31, 2010 sales deceased 2.1% compared to the previous term to
315,155 billion yen (US$ 38.4 billion), while operating income increased 24.6% YoY to 311 billion yen (US$ 3.8 billion). Ordinary income rose 21.8% to 226 billion yen (US$ 2.7 billion) on lower revenues.
 
Its Sea Food sector posted a revenue decline due to the overall poor economy but new product developments of shrimp and tuna contributed to profits. Processed foods posted a surprise gain driven by new product introductions  but weak sales of raw noodles, frozen food and rice-based products pulled overall sales down.
 
To deal with increasing competition, the company is rebuilding its production and distribution systems, making cost cuts and increasing  out sales activities.

Sample of page 1 from the case

click picture to enlarge