Strategy

• 100 Years of Marketing
• H. Matsuda discusses strategy
• Strategy 100 Cases
  • Toyo Suisan
  • NIDEC
  • Circle K Sunkus
  • Morinaga
  • Ajinomoto
  • Fast Retailing (UniQlo)
  • Sharp
  • Honda
  • House Foods
  • Seven & i Corp.
  • Bridgestone
  • Canon Corp.
  • Asahi Beer
  • Sapporo Holdings
• Japan Consumer Life
  • Japan is Back
  • Japan Consumers - Slides
  • Third Beer in Japan
  • Onigiri - Rice Balls in Japan
• Survivors and Thrivers
• Multi-sided Markets
• Leadership Theory

Richard's Eye

Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

more

Case Studies/Japanese Market

Private Brands in Japan

more

JMR in Print

1. Japan's Non-consuming Consumers

2. Economic Weather Chart of 47 Prefectures

3. JMR on Economics of Marketing

more

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NIDEC

JJMR has just updated to its case on NIDEC Corporation for 2010. It is available here (in Japanese) for subscribers to the Japanese site.
NIDEC is the worldwide leader in direct-drive spindle motors used in IT equipment, home appliances,automobiles. Its brushless DC motors hold the dominant world share. It targets sales of Yen 1 trillion (approx. US$12 billion) for next year.

JMR's gathers data from publicly available sources, both mass media and academic, to analyze business performance and strategy of industry leaders in Japan. A database listing all available JMR cases in Japanese can be found here


Sample of page 1 of the case


click picture to enlarge