Richard's Eye

Japan's Zen-Like Consumer
Steady-state economy & Japan's reluctant consumers
Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software


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Honda

JMR has just updated to its case on Honda for 2010.  It is available here (in Japanese) for subscribers to the Japanese site. Honda is a leading Japanese company belonging to the automotive industry.

JMR's gathers data from publicly available sources, both mass media and academic, to analyze business performance and strategy of industry leaders in Japan.  A database listing all available JMR cases in Japanese can be found here.

Sample of page 1 of the case
Honda Case Study 2010 - JMR Japan Consumer Marketing Research Institute

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