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Ajinomoto

JMR has just updated to its case on Ajinomoto for 2010.  It is available here (in Japanese) for subscribers to the Japanese site. Ajinomoto is a leading Japanese company belonging to the foods industry.

JMR's gathers data from publicly available sources, both mass media and academic, to analyze business performance and strategy of industry leaders in Japan.  A database listing all available JMR cases in Japanese can be found here.

Sample of page 1 of the case
Ajinomoto Case Study 2010 - JMR Japan Consumer Marketing Research Institute

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