In the Media

• JMR in Japanese Media
• JMR in Overseas Media
• JMR Books
• JMR Journals

Richard's Eye

Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

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Case Studies/Japanese Market

Japan FAME economic forecasting Contest

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JMR in Print

1. Japan's Non-consuming Consumers

2. Economic Weather Chart of 47 Prefectures

3. JMR on Economics of Marketing

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JMR Journals

		Annual White Paper 2011 MR's 2011 White Paper on Japanese Consumer Values: Amidst tough economic realities, Japanese consumers find ways to enjoy life [kebishi jitsugen; tanoshii seikatsu] Ch. 1 -- Consumption slump continues -- Japan's newer generations a root cause Ch. 2 -- Age of “Fun to be alike” consumers Ch. 3 -- Consumers shifts from big fantasies to small-dreams Ch. 4 -- Promise of grand life-course fades;heralds the joys of everyday life Ch. 5 -- Shoppers armed with detailed information and excitement Ch. 6 -- Desire shift - consumers reaccess their value maps
		available at jmrlsi.co.jp

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(large picture)		Sales Power Development [Eigyo Ryoku Kaihatsu] "Eigyo ryoku kaihatsu [Sales Power Development]" is a quarterly journal published by JMR. Includes analysis by JMR economists and strategist plus articles by invited guests who are leaders at major consumer products companies in Japan. The 2010, vol. 1, 206, issue focuses on how to overcome the consumption hesitancy of today's younger generation.
click picture for details		available at jmrlsi.co.jp

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(large picture)		Consumer Economic Review [Shouhi Keizai Rebyuu] "Shohi keizai rebyuu [Consumer Economic Review] " is JMR's quarterly journal of macroeconomic analysis of the Japanese economy plus microeconomic and network economics analysis of issues central to product makers and consumers.
click picture for details		available at jmrlsi.co.jp

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(large picture)		Annual White Paper Each November JMR publishes a 200+ page annual "White Paper" entitled "Next Vision." The findings are based on thousands of consumer interviews conducted in Japan, China and the U.S. over the preceding 6 months. At the same time an annual half-day conference is held in central Tokyo for top corporate strategy and marketing managers to present the findings of "Next Vision" and to expand upon them with experts from various fields.
click picture for details		available at jmrlsi.co.jp