| Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers |
| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
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Annual White Paper 2011
JMR's 2011 White Paper on Japanese Consumer Values: |
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available at JMR website
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Why Japanese Customers Aren't Buying Your Products?
Looks at the nature of consumer desire, supported by JMR's own evidence project based on Japanese beer brands consumer trends. A framework using generation membership is shown and consumer marketing strategy solutions presented. Published by Asahi Shimbun Publishing, 9/2010. |
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available at amazon.co.jp
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Japan's Non-consuming ConsumersJMR's Hisakazu Matsuda takes a look at Japan's emerging customer group in JMR's latest publication: "Japan's non-consuming customers - Generational analysis: a new way of looking at consumer trends" (in Japanese: 「嫌消費」世代 －経済を揺るがす「欲しがらない」若 者たち ["Ken-Shouhi" jidai - Keizai wo yurugasu "hoshigaranai" wakamonotachi). |
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available at amazon.co.jp
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Economic Weather Chart of 47 PrefecturesA guide to the regional economies of Japan's 47 prefectures with economic forecasts for the mid- and long term. A mass market guide for the Japanese reader with concise views of local economies for use by marketers, economists, and planners. |
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available at amazon.co.jp
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Decisive Battle - Struggle for market share in JapanA side-by-side comparison of 18 sectors in which two giant multinationals compete for dominance. Examined in text and graphic presentations are the strategies, marketing approaches and branding by companies such as Uniqlo vs. Zara in casual clothing, Sharp vs. Samsung in LCD TVs, Yodobashi vs. Yamada in home electronics big box store formats, and others monopolistic enterprises fighting for market share in Japan. |
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Economics of MarketingThe first book in Japanese to apply the disciplines of micro-economics to the issues that marketing planners face in competitive environments. While micro-economics or industrial organization studies are useful to prove and demonstrate axioms and hypothesis, theoretical studies are of less help to marketing managers in the field who are faced with fast moving competitive situations. This work adapts academic disciplines to the marketer's situation, giving methods that can be applied to today's markets. Under the editorial guidance of JMR' Hisakazu Matsuda, JMR's staff of economists and strategists designed the new book, "Economics of Marketing, " to probe beyond the traditional "4P" of marketing by applying insights derived from marketing management, general marketing principles, statistics and micro-economic mathematical modeling. The micro-economic analyses presented give managers tools to deal with actual competitive situation that unfold in today's market places. Brief Table of Contents Section One: Information Difference Method of Differentiation with 5 principles Section Two: Positioning for Competitive Leadership - Strategy Differentiation Approach Section Three: Economic Analysis of Using Product Manufacturing Diversity as Competitive Method -- 3 principles Section Four: Price Differentiation-based Strategy -- 2 principles Section Five: Reorganizing Distribution Channels into Differentiated Strategic Channels -- 3 principles. Click here for the full contents (in Japanese), click here to order from JMR publications. |
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