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Richard May -- interview on iTV
Video clip -- marketing research
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Software-as-a-Service
SaaS changes how you acquire software


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Family Income



The Ministry of Internal Affairs and Communication (MIC),  previously referred to as the Prime Minister's Office,  released disposable income figures for July 2010.
A family with a working head-of-household had a gross income of Yen 562,094 (approx. US$6,613.65), a 1.0 % point decrease from the same month in 2009. Disposal income came to Yen 463,447, a 0.3% points YoY decrease.  Notable was the steep increase in disposable income in December.  This is due to the year-end bonuses that Japanese workers receive.

As every major industrialized nation, Japan was hit hard by the economic crisis of 2008 and has yet to fully recover. As a consequence, spending was curtailed. Japanese, once famously big spenders on luxury  brand goods, now tend to select more pedestrian goods. On the bright side, this constitutes an opportunity for lower price retailers such as Uniqlo to gain market share.

Real Income and Disposable Income of Japanese Families - July 2010




Source: MIC, Family Income and Expenditure Survey Report

(click picture to enlarge)







The Ministry of Internal Affairs and Communication (MIC), previously referred to as the Prime Minister's Office, released disposable income figures for May 2010. A family with a working head-of-household had a gross income of Yen 421,413 (approx. US$ 4,790), a 2.4% decrease from the same month in 2009. Disposal income came to Yen 320,542, a 5.3% YoY loss. Notable was the steep increase in disposable income in December. This is due to the year-end bonuses that Japanese workers receive.

As every major industrialized nation, Japan was hit hard by the economic crisis of 2008 and has yet to fully recover. As a consequence, spending was curtailed. Japanese, once famously big spenders on luxury  brand goods, now tend to select more pedestrian goods. On the bright side, this constitutes an opportunity for lower price retailers such as Uniqlo to gain market share.

Real Income and Disposable Income of Japanese Families - May 2010


Source: MIC, Family Income and Expenditure Survey Report

(click picture to enlarge)






March 2010

The Ministry of Internal Affairs and Communication (MIC), previously referred to as the Prime Minister's Office, released disposable income figures for March 2010. A family with a working head-of-household had a gross income of Yen 439,410 (approx. US$ 4,760), a 0.4% increase from the same month in 2009. Disposal income came to Yen 362,466, a 0.3% YoY gain. Notable was the steep increase in disposable income in December. This is due to the year-end bonuses that Japanese workers receive.

As every major industrialized nation, Japan was hit hard by the economic crisis of 2008 and has yet to fully recover. As a consequence, spending was curtailed. Japanese, once famously big spenders on luxury  brand goods, now tend to select more pedestrian goods. On the bright side, this constitutes an opportunity for lower price retailers such as Uniqlo to gain market share.

Real Income and Disposable Income of Japanese Families - March 2010


Source: MIC, Family Income and Expenditure Survey Report

(click picture to enlarge)