Fast Food Sales
Japan Fast Food Restaurant Sales
The Japan Food Service Association published new data on the fast food market in Japan. According to the data, the number of customers and the sales volume decreased subsequently since January 2010. However, the number of customers is still higher than 9 months ago.
The fast food market is one of the most competitive in Japan's consumer markets. Earlier this year, American fast food chain "Wendy's" was forced to close all its stores due to fierce competition. Burger King has faltered several times under competitive pressure over the years, although it is again operating stores in Japan.
Fast Food Industry in Japan. YoY change - March 2010
Source: JMR based on Japan Food Service Association data
* Note: From May 2009 the statistical base was changed. The data uses an "all stores" basis (new and existing stores included).
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Previous updates:
Customers flock to fast food outlets -- February 2010
According to the Japanese Food Service Association (JF ), sales in the fast food industry got a substantial boost in January 2010. Cumulative sales at all fast food stores were up 5% in January 2010 over the same period last year. Per-customer, per-visit spending was up too. The data show a steady upward trend in customer visits to fast food shops since Q3 of 2009. JMR's presentation of the JF data is shown here.
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