Internet channels
Sales channels that thrive in the midst of a consumer slowdown:
Buying via home PCs leads the favored buying method
JMR recently surveyed a large group of Japanese consumers about the ways and places in which they buys goods. Among the many discoveries about Japanese consumers changing buying patterns the statistics from the study pointed to underlying changes along generation lines. Nearly 9 out of 10 (89.7%) thought that shopping in general was a fun experience, rather than a task or duty. Along with this, favored methods of buying were found to have shifted. The chart here shows that network channels, accessed from home PCs and mobile phones top the list of buying methods that grew in the past year. On the other hand, traditional outlets and distribution channels -- such as department stores, TV shopping, shopping centers located within transportation hubs such as train and subway stations -- all declined in popularity with consumers.
More details about the study and findings can be found on the JMR Japanese site.
2009 - 2010 Growing Sales Channels
*based on the users in the economic "Bubble Generation" portion of the Japanese population
**base on all users surveyed, with increasing usage subtracted from those reducing usage
(click picture to enlarge)
