Japanese-style curry rice - a popular meal in Japanese households
JMR recently surveyed the popular Japanese curry powder market. Curry powder is the fastest and most convenient way to make curry sauce at home. In the January 2010 more than 1000 people were surveyed, a population representative sample, balanced for gender and ages 16 to 69 years old. One section of the survey asked the following: "Which of these curry powder brands do you know?" (Recognition), "Which of these curry powder brands have you purchased before?" (Action), and "Which of these curry powder brands would you purchased based on your previous experience?" (Intention). |
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Curry roots traced to Imperial Navy
Japan's discovery of curry rice is traced to the British Navy. Admiral Togo, the "Nelson of Japan," encountered while attending naval school in the U.K. in the mid 1800's. He made it a mainstay in the Japanese Navy and the package shown here is of a curry rice mix product still made today in the city of Yokosuka, site of the restored "Mikasa" battleship, flag ship of Japan during the Japan-Russo War (1904-1905). |
