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Fast Food in Japan

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B2B Food Trends

Introducing the JMR Monthly Food Newsletter

JMR writes a free monthly newsletter on Japanese food trends with market trends plus original consumer research. The newsletter is emailed out free in Japanese and is aimed at Japanese staff working at food makers, distributors, supermarket management, convenience store chain managers, regulators and so forth. In addition, results of original market research by JMR are included in each issue.

English-speaking managers with Japan-based staff in the foods fields may want to have their local Japanese staff sign up for the newsletter in order to get timely insights into Japanese consumer and food consumption trends.

Sample of topics in the July 2009 issue:

1．Results of JMR original research. "Local Production for Local Consumption- the view from different areas around Japan."

Increasing awareness of local production for local consumption patterns

The Leading Edge: Attitudes Around Japan

2．Industry Clip

Consumer Trends: "Light and Shadow"

What's on Tap?: "Food with an Entirely New 'Mild' Texture"

The Tokyo Market: "Plebeian Bars on the Rise"

Products:　"Stimulating New Summer Items"

Price Policy:　"Supermarkets and General Retailers: Price-Cutting Trends"

Promotions: "Appealing on Price"

Channel Trends:　"Can Internet Supermarkets Take Off?"

To sign up, give this link to your Japanese staff-http://www.jmrlsi.co.jp/info/newsletter/index.html

© Copyright JMR Japan Consumer Marketing Research Institute 2008