Global Promotions Study
The art and science of running successful promotion campaigns in Japan is a big challenge for even seasoned store managers, brand managers and chain store headquarters' planners. Overseas planners hoping to adapt promotion programs for use within Japan, will benefit by having their local Japanese staff participate in JMR's Global Sales Case Study program. As the material is aimed at the working level staff all reports are in Japanese (although brief managerial level summaries may be provided to in English upon request). For details have your Japanese speaking staff contact JMR at info@jmr-marketing.com or by phone in Tokyo at (03) 3262-8620 and ask for the "Global Promotions" desk.
Global Sales Case Study Campaign
Open data analysis of 10 firms* operating in the US and Japan in ten different industries (food, beverage, medical, health and beauty, photography, information and home electric, IT, automotive, trade and food services.
* specific companies to be analyzed are in the process of selection.
Services:
- Monthly email with case studies of innovative and creative plans
- Access to searchable online case study database with downloadable data
- End of year case analysis pinpointing why campaigns were successful
- Custom case study data analysis available upon request.
