| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
1962 - 1965
1. Shiseido introduces "MG5" after-shave for men / Vitalis hair oil popular / Ivy-League is "in" spawning VAN, JUN and others / Calbee's shrimp chips "Kapa-Ebi sen" snacks / 1964 Olympics in Tokyo/ the premier of Astro Boy anime series /
2. Media-mix concept gains traction / JMA develops "marketing maps," an aid to connecting location and marketing plans / marketing segmentation & marketing mix hot topics /
3. JMR's multi-stage approach method used in brand competition strategy /
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1958-1961 1962-1965 1966-1969 1970-1973 1974-1977 1978-1981 1982-1985
