In the Media
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JMR's researchers writings appear in numerous Japanese newspapers, magazines and other print media. In addition, JMR publishes its own books centering on marketing strategy, the economics of marketing and consumer psychology.
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The Economist (U.K.), Sept. 11 - 17, 2010 issue, p. 63, has a story about one of Japan's most successful retailers, the home electronics chain Yamada Denki.
The report quotes JMR's R. May on the"kenshohi"generation of consumers. The"kenshohi"is a Japanese portmanteau word created by JMR for Japanese consumers, now 27 to31 years old, who share similar middle- and high-school experiences that have shaped their consumption values. Directly translated"kenshohi"means"consumption hating consumers."
