Strategy

• Teaser ads
• Survivors and Thrivers
• H. Matsuda discusses strategy
• 100 Years of Marketing
• Japan consumers: slides
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• Multi-sided markets
• Consumption patterns
• Japan is Back
• Home Centers
• Third beer in Japan
• Onigiri - Rice balls in Japan

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

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Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

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JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

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Example of one of the consumer segments
Among the 6 consumer types the "steady solid" type is about 8% of the total at the current time.  Characterized by a steady attitude to spending and a reliable, no-frills approach to work and life, the image above tries to capture some of the daily life items of such a consumer - shown here -- inexpensive casual clothing, fresh no-nonsense hair styles, pets, "dango"  (a simple rice snack dipped in a sweet miso sauce and served on a skewer).