Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

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Adapting a behavior economic experiment used by Daniel Kahneman, Nobel laureate in economics for his work on Prospect Theory, JMR asked hundreds of high-school students to participate in experiment designed to draw out their sense of equality and attitudes when they perceived they were being treated unfairly.  Subjects were given Yen 1,000 or US$ 10, or Yuan 10, depending on the country.  They are asked to share their new windfall gain with a partner in any proportion they wanted. Initially no guidance was given; the process is repeat with  various in instructions to extract insights into economic behavior and societal attitudes.