Strategy

• Teaser ads
• Survivors and Thrivers
• H. Matsuda discusses strategy
• 100 Years of Marketing
• Japan consumers: slides
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• Multi-sided markets
• Consumption patterns
• Japan is Back
• Home Centers
• Third beer in Japan
• Onigiri - Rice balls in Japan

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

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Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

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JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

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slide14

In a recent, large internet survey by JMR of Japanese consumers we ask questions about personal and public benefit usages of time (parts of 6 representative questions shown on the right in the slide above).  Some 40% of consumers replies were consistent with an orientation toward serving the public benefit, as opposed to other personal approaches to daily activity such as group attitudes  that JMR has dubbed as epicurean, self-advancement, self-development and a mix of other orientations to self and society.