Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures
New book from JMR on economics of marketing

more

slide9


But to put the overseas business person in perspective, it is notable that there are really very few non-Japanese at all in Japan.  Nominal population figures appear to indicate that there are some 1.9 million non-Japanese here or 1% of the 127 million total population.   Most of those are Chinese and Koreans, however,  came to Japan long ago but are not counted as citizens.  Of the the remainder there are a mere 150,000 North American and European residents.  Large overseas corporations such as IBM-Japan for example are staffed by local Japanese hires and management  with a few foreign managers rotating through the regions on 2 year assignments.  Nevertheless, these foreign capital corporations make a contribution to Japan's economic system all out of proportion to the small number of foreigners manning the front lines here.
© Copyright JMR Japan Consumer Marketing Research Institute 2008