Strategy

• Teaser ads
• Survivors and Thrivers
• H. Matsuda discusses strategy
• 100 Years of Marketing
• Japan consumers: slides
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• Multi-sided markets
• Consumption patterns
• Japan is Back
• Home Centers
• Third beer in Japan
• Onigiri - Rice balls in Japan

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

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Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

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JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

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slide4

Thanks to satellite telemetry of NASA, the LRP (light-based regional product) can be measured for regions around the world.  Taking the LRP as a surrogate for GDP, we can at a glance see the spikes of economic activity in for example the U.S. East Coast, the West Coast, and the EU countries.  In the East, the towering spears of Japan's LRP tower above the rest.
Meanwhile, population numbers layout over the same map outline (lower frame) show dense areas of mass in the Indian and Chinese regions, but with no matching spikes in the LRP map.