Richard's Eye

Japan's Zen-Like Consumer
Steady-state economy & Japan's reluctant consumers
Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software


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More by H. Matsuda

next 5  - items 11 thru 15


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From the Shukan ekonomisuto,  [Weekly Economist],  a 40,000 copies circulation bi-weekly.
Writing in the November 30 issue, JMR's H. Matsuda details the competitive struggle between product makers and the large consumer electronic chains that control the distribution channels to consumers.

H. Matsuda writing for the Monthly ASCII magazine, brings to light the high stakes being fought over by the super large consumer electronics chains, Yodobashi, Bic and Yamada.

From the pages of the popular business information weekly Big Tomorrow aimed at younger company workers. Turning to the financial markets, H. Matsuda shows a way to stock market riches, even in the midst of the financial insecurity felt by most average office workers.

In Japan's version of Playboy  magazine,
H. Matsuda suggests that retail giant Yamada Electric may have miscalculated its store placement strategy which depends on relocating its regional stores into the heart of the metro areas.

Dime, a monthly, focuses on topics of interest to 30s to 40s metro hip culture. In the June 2008 issue H. Matsuda writes of the shift to a non-luxury consumer mind-set among a part of urban dwellers.


Again in the
Shukan ekonomisuto,  [Weekly Economist],  March 25 issue,  H. Matsuda, explains why Japan made thin-screen TVs  are popular in China despite the much cheaper offerings available from local Chinese manufacturers.