Strategy

• Teaser ads
• Survivors and Thrivers
• H. Matsuda discusses strategy
• 100 Years of Marketing
• Japan consumers: slides
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• Multi-sided markets
• Consumption patterns
• Japan is Back
• Home Centers
• Third beer in Japan
• Onigiri - Rice balls in Japan

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

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Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

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JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

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slide2

In area Japan is comparable to California; but the 127 million residents of the land of the rising sun are crowded into just 13% of the total land mass, due to the rocky landscape of much of an island formed by volcanic activity.
Population density here is 327 souls per sq. km on average and double that figure in the core metro areas.  Compare that to the U.S. with a mere 27 person per sq /km  or even the billions of China arrayed in relative solitude at just 127 person  per sq/km.