Eye-tracking
JMR Eye-tracking Studies - Find out if your products and brand are truly visible to consumers
JMR uses the Tobii eye-tracking system to provide business solutions to market researchers, advertisers, game developers, advertising executives and Web developers. The results obtained from eye-tracking studies are objective and accurate pictures of what consumers are noticing about your ads, web site, and any visual messages you are delivering to your consumers.
Specific consumer types are your products via a computer interface and data on the person's eye movements are effortlessly collected for later analysis and interpretation. Each session with the consumer it short (as short as 10 minutes) and requires no special preparation or effort by the subject. The cost for such studies are moderate and the results yield a wealth of information about how a particular consume product, package, design, logo or any visual element is performing in real-time. The testing can also be arrange to reflect the competitive environment that your products is seen in -- that is for instance, a convenience store shelf or department store counter -- so that you see what is really happening at your consumers "eye-level."
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