About JMR

• 50 years of marketing
  • 1958 - 1961
  • 1962 - 1965
  • 1966 - 1969
  • 1970 - 1973
  • 1974 - 1977
  • 1978 - 1981
  • 1982 - 1985
  • 1986 - 1989
  • 1990 - 1993
  • 1994 - 1997
  • 1998 - 2001
  • 2002 - 2005
  • 2006 - 2009
• Strategic marketing focus
• Think tank activities
• JMR Publications
  • Recent
  • More articles
  • More by H. Matsuda

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

more

Recent

JMR staff regularly publish articles in the mainstream business and economic press. They are are also called on for comments on consumer trends.   In addition, staff write academic papers for journals and reviews on topics such as network theory, two-sided market theory, economic forecasts and modeling of consumer trends, etc.  Here is a small sample of authored articles.

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First Row
from left to right  - click on any image above for larger pictures
JMR authored book. title rendered in English as "Decisive Battles: Sekigahara style struggles in oligopolistic consumer product markets."  

Cover of  Next Vision 2009 Consumer White Paper,  JMR's annual white paper, highlighting recent marketing events and forecasting 2009 consumer trends

Large circulation bi-weekly Shukan ekonomisuto  [Weekly Economist] with JMR's Hisakazu Matsuda's article on the battle between two giant chains in consumer electronics retailing.

Another issue of Shukan ekonomisuto  [Weekly Economist] with an article on the beer "wars" for market share taking place in Japan and China (Shanghai).

Page from an article in Shukan ekonomisuto  about Toyota's success in gaining market share among U.S. consumers and GM's falling sales of their big gas guzzlers.

Second Row
from left to right  - click on any image above for larger pictures
Weekly Playboy 11.24.2008 cover containing an comments by JMR's H. Matsuda on the next move expected in the consolidation of consumer electronics makers. 

Article in Weekly Playboy 12.01.2008 issue with interview of JMR's lead researcher in consumer electronics distribution issues and the battle for market share between market leaders Bic Camera and Yamada Denki.

Article in Shukan ekonomisuto  [Weekly Economist] 10.28.2008 issue by JMR'S Y.Ooba discussing the state of the Japanese consumers as they tighten the purse strings on spending.

Article in the Nikkei MJ newspaper [formerly the Marketing Journal] 11.14.2008 issue featuring excerpts from JMR's annual consumer forecast for 2009.