Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

Double income

Person Double-Income Family, the Mainstream in China -- Diversifying Japanese Family  

Here we take a look at survey results on the composition of families in Japan, China and Korea. The number of co-habitant family members in China is commonly 3 people. Korean families generally have four members (parents and 2 children). In Japan, there is a variance in the number of families. Families of three members and families of four make up the majority. The fact that there are more single-person households than the other two countries is another distinguishing factor of the Japanese demographic.

As for number of persons in a household with an income, in China, dual-income households are the majority; in Korea, more or less dual incomes prevail; while in Japan, the situation is largely single-income families

By combining the number of persons in the family and number of income holders, and then comparing this to the statistics above, the following points can be seen:
  • In Japan, families of three and with one breadwinner have the highest percentage at 12%, but with a low degree of concentration in the upper region of the range.
  • In Korea, families of four with one income earner and with two come out to be about the same and combined for 37%.
  • In China, families of three and with dual income sources account for 34%.

Chinese households are small, generally composed of three persons, yet with two or more people working -- a high ratio of income holders. In comparison, the Japanese family style is characterized by greater variation in composition and income source.

These differences in family configuration, as a difference in domestic economy structure and individual consumption restrictions, greatly influence the consumption of each nation.