Affluent China
Personal Allowance nearly the same in Japan & China -- Affluent Chinese Internet Users
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In a 3 nation internet survey, JMR compared the average monthly personal allowance, "amount available for personal use". Converted into yen, in Japan, it is 37,000 yen and in China, 32,000 yen. Surprisingly, the difference is only a few thousand yen. The reason for this is the Chinese's small family size in relation to the number of income holders, and differences in domestic economy structure due to lower living costs. In addition, it can be inferred that there is a difference in each country in the appropriate manner of distributing personal and domestic allowance.
Next, since in Japan there is a large discrepancy due to life-stage changes, we compared each country according to the life-stage of males and females.
The life-stage at which Japanese have the most free rein over spending is the single independent group, with an average of 59,000 yen. This is 2.4 times greater than the group with the least allowance, those married with children. In China, in families married without children, the most personal allowance is at an average of 55,000 yen. In Korea, similar to Japan, the single independent group has the most, at an average of 28,000 yen.
Next, since life-stage particularly affects women's employment and earning power in Japan, we compared China and Japan. For married without children and married with children groups, China exceeds Japan.
Chinese Internet users screened for this survey (urban dweller segmented by household annual income) make up the upper 20% of China's urban coastal region residents, a region with a population of 40 to 50 million. The purchasing power of this group equals that of the average of the Japanese group and, in certain circumstances, exceeds that of Japan.
