Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures
New book from JMR on economics of marketing

more

Japan Pop beat

Japan's popular culture as seen in its manga comics, anime movies and characters are widely admired among pop culture young outside of Japan.  Youth in China, Korea, the U.S. and Europe have fallen under the spell of characters.  This series discusses some of these trends that may provide overseas marketers with insights and ideas on approaching the youth markets in Japan  and in turn selling to Japan pop followers in the U.S. and Europe.



Big bucks manga
Japanese Anime -- Within Sight of a 10 Trillion Yen Global Market

Global impact
Worldwide Influence of Japanese Products on Pop Culture

Peer-to-Peer
The Rise of "Peer-to-Peer" Pop Culture

Driving the content
Pop Culture -- Driving the Content Industry

Manga in English
Manga are introducing a "Right-to-Left" Publishing Culture
 
Robot dreams
Domestic Robots -- The Dream of the Masses

Online gaming
Gaming -- South Korea seeks leadership in online gaming

3 sacred treasures
The New Three Sacred Treasures -- Transforming Communication

Guys just wanna be girls
A flamboyant new breed


© Copyright JMR Japan Consumer Marketing Research Institute 2008