About JMR

• 50 years of marketing
  • 1958 - 1961
  • 1962 - 1965
  • 1966 - 1969
  • 1970 - 1973
  • 1974 - 1977
  • 1978 - 1981
  • 1982 - 1985
  • 1986 - 1989
  • 1990 - 1993
  • 1994 - 1997
  • 1998 - 2001
  • 2002 - 2005
  • 2006 - 2009
• Strategic marketing focus
• Think tank activities
• JMR Publications
  • Recent
  • More articles
  • More by H. Matsuda

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

more

JMR Publications

JMR staff regularly publish articles in the mainstream business and economic press. They are are also called on for comments on consumer trends.   In addition, staff write academic papers for journals and reviews on topics such as network theory, two-sided market theory, economic forecasts and modeling of consumer trends, etc.  Here is a small sample of authored articles.

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from left to right  - click on any image above for larger pictures
JMR authored book. title rendered in English, "Decisive Battles: Sekigahara style struggles in oligopolistic consumer product markets."  

JMR's annual white paper. Shown here is the cover of "Next Vision 2008 Consumer White Paper" highlighting recent events and forecasting 2008 consumer trends

Large circulation bi-weekly Shukan ekonomisuto  [Weekly Economist] with JMR's Hisakazu Matsuda's article on the battle between the two giant chains in consumer electronics retailing, Yamada Denki and Yodobashi.

Another issue of Shukan ekonomisuto  [Weekly Economist] with an article on the beer "wars" for market share taking place in Japan and China (Shanghai).

Page from an article in Shukan ekonomisuto  about Toyota's success in gaining market share among U.S. consumers and GM's falling sales for their big gas guzzlers.