Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures
New book from JMR on economics of marketing

more

Trends

Trends

 Tokyo and Osaka, Japan's two major cities, are awash in trend-setting images.  To keep up with this marketers ought to monitor Japan Cool and  micro-trends. 

The "Trend" section provides we hope a fresh look into Japan's fashion and  ephemera that may pop up later in Los Angeles or London in the next  fashion cycle.  For a start, we invite you to take a quick look at some of the award winning consumer packages from the latest Japan Packaging Designers Awards.


Content:

1. Economic Trends

2. Youth Culture

3. Japan Pop Beat

4. China Watch

5. Apple Watch

5. Consumer News
Japan Consumer Packaging Designer Awards
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© Copyright JMR Japan Consumer Marketing Research Institute 2008