| Slide No. |
Title |
Speaker Note |
| 1 |
Japan Package Design Awards |
2009 |
| 2 |
Japan Package Design Awards |
In no other country is the presentation of a product more important than in Japan. Smart package design is one of the key factors when competing in the Japanese market. The Japan Package Design Awards are awarded annually by the Japan Package Design Association (JPDA) to the most innovative and most appealing designer packages. |
| 3 |
Toraya Corp. [first place award] |
Toraya, a high-end confectionery firm, received the first price in the 2009 Japan package Design Awards. Keeping their packaging simple, Toraya design element highlights simplicity, modesty, and intimacy, a Japanese aethestic concept referred to as "wabi-sabi". Toraya's company name incorporates the word "tora," the Japanese for tiger and the astrological sign of the year 2010. |
| 4 |
Meiji Seika - Chocolife |
With an annual consumption of 285,000 tons (CCAJ 2009), Japan ranked 5th in terms of chocolate consumption after USA, GER, UK, FRA, and BRZ. Unlike the conventional boxed chocolate, Meiji Seika's Chocolife targets a broad consumer audience with its flavor-conserving and eco-friendly packaging. |
| 5 |
Mandom - 80th anniversary fragrance |
The Osaka-based company Mandom, probably most famous for its Gatsby-brand, is a manufacturer of skin-care products, perfumes and deodorants. For its 80th year anniversary, Mandom enriches the market with 3 different perfumes enclosed in a special designer box. |
| 6 |
DyDo Drink - Water |
With approximately 290,000 machines, DyDo is one of the biggest providers of vending machines throughout Japan. Next to their vending machine business, DyDo has its own product line under the name DyDo Drink. Miu sportswater, DyDo's answer to popular low calorie sports drinks in Japan, comes with a simple yet appealing design. |
| 7 |
Glico - Coffee Latte |
With 3.3 kg per capita annual coffee consumption (WRI data, 2007), Japan ranks high in international comparison. Can coffee, sold primarily through vending machines at every corner, remains the most famous coffee in Japan. In contrast to this, Glico's cone-shaped milk coffee package design's different shape appeals especially to young females. |
| 8 |
Demi Cosmetics - uevo Hair Styling |
What appears to be a slightly over-sized version of a Lego brick is a package designed for a hair styling product series by uevo. The products come in a wide variety of colors and can be stacked for easy storage. |
| 9 |
Kirin - Seikai no Kitchen kara |
An extremely famous product that emerged in recent years is the "sekai no kitchen kara" (Engl. from the world's kitchen) non-alcoholic drink series by Japan's drink magnate Kirin. The series embraces the trend of foreign exotic products and appeals especially to the female customer. The different flavors reflect the likes of their respective cultures. Accordingly, the drinks' packaging in various colors and shapes stand out in the stores' shelfs. |
| 11 |
Shiseido - Health drink |
Shiseido, Japan's premier cosmetics producer, received an award for its botan bofu products, made out of peony plants. Choumeisou (meaning "long-life grass"), in both pill and drink form, comes in designer packages depicting the blue-green color of the healthy and life-expending plant. |
| 12 |
Geikkeikan - Sake |
The Kyoto-based company Gekkeikan is one of Japan's oldest sake brewery with a long export history. Its product's package design is simple, yet easy recognizable by their Gekkeikan (Engl. laurel wealth) logo. Their Densho ("Master Legend") brand follows this tradition and was awarded a package design award in 2009. |
| 13 |
Issimbow - Katachi-Koh (incense cones) |
In Buddhist influenced Japan, incense products have a long tradition. Designer brand Issimbow takes these common products to the next level, selling incense as a designer product. Whereas incense products are usually in the form of either sticks or cones, Issimbow's Katachi-Koh comes in 3 different flavors and shapes. |
