Richard's Eye

Japan's Zen-Like Consumer
Steady-state economy & Japan's reluctant consumers
Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

more

Case Studies/Japanese Market

Japan FAME economic forecasting Contest

more

JMR in Print

1. Japan's Non-consuming Consumers
2. Economic Weather Chart of 47 Prefectures
3. JMR on Economics of Marketing

more



Share this

 

Annual White Paper

Consumer trends and futures - the JMR "White Paper" and Conference

Each November JMR publishes a 200+ page annual "White Paper" entitled "Next Vision."  The findings are based on thousands of  consumer interviews  conducted in Japan, China and the U.S. over the preceding 6 months.  At the same time an annual half-day conference is held in central Tokyo for top corporate strategy and marketing managers to present the findings of "Next Vision" and to expand upon them with experts from various fields.





JMR "Next Vision 2009" Tokyo Conference,  November 10  2008





Event Information

Date 10 November 2008 (Monday) 13:00～17:00
Venue Le Port Kojimachi Hotel (Map)
Fee 30,000 yen*(incl. tax)
*Participant will receive a copy of "White Paper 2009" valued at 9,800 yen.
Application form
For inquiry JMR 生活総合研究所
Phone 03-3262ｰ3620 FAX 03-3237-6541
(Click here) (Japanese only)

Program Schedule



Session 1:  What's next in Market Place

Session 2:  What's next in Marketing

Session 3:  What's next in Research (1)

Session 4:  What's next in Research (2)
© Copyright JMR Japan Consumer Marketing Research Institute 2011