JMR Eye-tracking Studies - Find out if your products and brand are truly visible to consumers
JMR uses the Tobii eye-tracking system to provide business solutions to market researchers, advertisers, game developers, advertising executives and Web developers. The results obtained from eye-tracking studies are objective and accurate pictures of what consumers are noticing about your ads, web site, and any visual messages you are delivering to your consumers.
Specific consumer types are your products via a computer interface and data on the person's eye movements are effortlessly collected for later analysis and interpretation. Each session with the consumer it short (as short as 10 minutes) and requires no special preparation or effort by the subject. The cost for such studies are moderate and the results yield a wealth of information about how a particular consume product, package, design, logo or any visual element is performing in real-time. The testing can also be arrange to reflect the competitive environment that your products is seen in -- that is for instance, a convenience store shelf or department store counter -- so that you see what is really happening at your consumers "eye-level."
Product makers can send requests for a quote by clicking here ->
More details and images of eye-tracking studies here -->
1. Shelf allocation & Eye-tracking (NEW!)
Package design & shelf placement - Leading Eye Tracking Technology
(for Japanese language version of the article click here)
2. Eye movement & buyers
Understanding consumer buying behavior better by analyzing their eye-movements when viewing a wide range of products
3. Eye-tracking applications
Applying eye-tracking technology to boost advertising effectiveness, web layout and many more...
4. JMR on eye-tracking
Getting into the minds of consumers...eye-tracking analysis
