Strategic marketing focus
JMR is a strategic marketing and research firm for consumer products and services -- from cosmetics to computers.
- One of the largest and most experienced independent research firms in its field. The JMR Group dates from 1958.
-
- JMR has a full-time, bilingual staff of 50 knowledge staff members supported by 80 contract field workers. Staff are career-long hires drawn from the top Japanese universities.
-
- Field research network used JMR's pool of 20,000 "monitors" to obtain snapshots of consumer preferences and lifestyles. Panels of Japanese consumers for specific products and narrow segments can be assembled quickly using JMR contract staff across the country.
-
- JMR clients are large Japanese and overseas multinational consumer product and service companies.
-
- Typically, JMR's work is based on full-service strategic market planning contracts. Fieldwork activities, such as focus groups, usability tests, ethnography studies, Internet surveys, are conducted as part of larger strategic planning projects.
-
- For U.S. and European clients, JMR is typically called upon for projects requiring a deep understanding of the Japanese consumer's mindset and shopping habits for overseas high-end, luxury goods.
- Our motto reflects our focus: "Strategic development and consultancy applying marketing research."
Whether the need is to find out more about Japan's love affair with the rice-ball and convenience stores, digital TV-buying trends in Tokyo and Seoul, or the season's hottest perfume scents in Tokyo and Shanghai, JMR is there.
