Tap into the resources and solutions provided by JMR's staff of specialists in all fields of marketing and take advantage of JMR's network of human "monitors" plugged into the pulse of consumers in Japan's major cities. Using the "Just-in-Solutions" Internet Survey program, JMR provides the cost-effective and timely information necessary to compete in the second largest economy in the world. Reliability
JMR's Internet research draws on expertise accumulated over forty years beginning with the Japan
Marketing Research Institute. We deliver accurate findings underpinned by the highly developed skills
of a dedicated research staff.
Flexible Approach
Japan Consumer Marketing Research Institute exercises flexible control of respondents according to
survey scale and topic. We maintain a pool of monitors sufficient to handle even large-scale surveys.
A monitor group can be adjusted to select for attributes such as age, gender and life-stage depending
on the needs of survey topic.
Track Record
Click here for a sampling of a few of our Internet Surveys.
Internet Survey Methods
Japan Consumer Marketing Research Institute has extensive experience using the Web survey approach. Respondents are selected using the registered panel method, resulting in responses appropriate to the particular survey topic.
Here are some explanations about our survey methods:
E-mail Surveys
-- Questionnaires involving the use of e-mail
-- Characteristics: Easily implemented when targeted at small numbers of people. Repeat questioning is facilitated. Effective for collecting non-structured opinions. Tabulation involves extensive data processing requiring systems preparation.
Web surveys
-- Questionnaire is posted and responses solicited on the Web
-- Characteristics: Surveys on any theme can be posted on websites, including surveys involving visual elements.
Electronic meeting rooms
-- Discussion surveys using electronic meeting rooms and mailing lists
-- Characteristics: Surveys use online meeting rooms, such as chat room services and affinity groups hosted by major portals, such as Nifty and Yahoo, or proprietary meeting rooms and surveys sponsored by mailing lists. A coordinator skilled in providing the topic and generating enthusiasm is required. Although skillful control can result in a wealth of information, analysis is difficult.
Classification According to Respondent Selection
Public invitation method
-- Respondents are recruited via a website or banner ads on search engines
-- Characteristics: Not appropriate for ordinary surveys due to the disadvantages of the inability to select respondent circumstances and the difficulty in checking bias in demographic information and redundant responses.
Semi-public invitation method
-- Respondents are recruited by contracting survey notification to a company having an E-mail address list, such as an E-mail service provider
-- Characteristics: Advantageous compared to public invitation in that respondent limitations due to the recruitment theme are unlikely to occur and a survey of the required number of people can be conducted in a short time
Registered panel method
-- Potential respondents are registered as members of a panel and respondents for each survey are selected from among panel members according to their individual circumstances
-- Characteristics: It is possible to quickly and reliably conduct a survey among only respondents who meet required conditions
Services Menu
JMR offers a range of services: clients may select the service appropriate to their objectives and budgets. These include:
Custom-designed Basic Research Services
There is no restriction on topics and genres. This service addresses clients' issues and concerns through
low-cost, fast, highly-flexible surveys using the Internet.
Package Research Services]
o A la carte: client selects any 4 menu items, or
o Full course menu (the Brand Nurturing System Service).
The Basic Fee Structure excludes consumption tax and special additional costs, such as translation services.
[Basic Fee Items] The following is covered in basic fees:
1. Survey planning costs
2. HTML set-up costs: questionnaire and website production, Internet set-up
3. Survey implementation cost: field work, respondent selection from among registered monitors
4. Tabulation and processing cost: data conversion, GT Table production, basic
5. Cross-tabulation table: Excel production
6. Incentive payments to respondents
7. Other general costs: data transmission, communications costs, etc.
[Optional Items] Basic fees do not cover these items. Estimates are available upon request.
1. Questionnaire preparation costs
2. Additional analysis and output costs
(Comparison with past surveys and time series analysis, multivariate analysis, output of multiple sets of reports, etc.)
3. Report production and presentation costs
Survey Framework
* The actual timing of events shown in the chart above will vary depending on the particular options selected by the client.
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