Richard's Eye

Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software

Think tank activities

Economic forecasting

In addition to strategy studies and marketing fieldwork for corporations, JMR has an active group of staff involved in macroeconomic forecasting for the Japanese and Asia economy as well as microeconomic modeling of consumer trends and behavior..  JMR publishes a quarterly journal whose title translated in English is Consumer Economic Review [Shohi keizai rebyuu] with economic forecasts and analysis.

Policy consultancy


JMR is called on by government for studies and consultancy to help leaders plan for future policies in areas such as:
    -- consumer privacy policy
    -- government level support of innovation
    -- infrastructure support for the consumer electronics equipment makers, service
        providers and consumers
    -- related fields
 
JMR staff have advised on topics such as:
    -- creating more government-industry synergy
    -- policy for cognitive radio and spectrum allocation
    -- support of industry innovation on the political level
    -- regional development consultancy panels

As a consequence JMR written articles appear in govenment related think tank journals such as Regional Policy Review.


Publications


Recent JMR authored books in Japanese  include (rendered here in English):

    -- Economic Weather Charts for Japan's 47 Prefectures:  a "state" level
        analysis of the structure of each area economy and forecasts
    -- Sekigahara Struggle:  Decisive battles  in Marketing:  18 case studies
        about product makers in oligopoly markets, where a few corporate giants
        battle it out for control of Japan's lucrative consumer spending
    -- Economics of Marketing:  a primer on applying  microeconomics,
        mathematical modeling and network theory to marketing problems
    

Business and economic journal contributions


JMR authors' recent articles have appeared in these Japanese weeklies and monthlies such as:

    -- Weekly Economist [週刊エコミスト] -- large circulation economics bi-weekly)
    -- IT & Kaden [IT&家電] -- monthly IT and home electronics trade magazine
    -- Nihon Keizai [日本経済新聞] -- world's largest circulation business daily
    -- Tokyo Newspaper [東京新聞] -- daily newspaper
    -- Conbini Monthly [月刊コンベニ] -- trade monthly for convenience store
        managers and suppliers

Mind Matters - Marketing & Advertising

Next Vision 2009
(JMR "White Paper" and Conference)

Eye movments & eye tracking
(Guide for marketers)

Eye tracking intro - Japanese
(from our local language site)

Other JMR Services

SC 100+ case studies
( domestic corporate cases -  in Japanese)

JMR Chinese language pages