JMR Services
Services Overview
Get a JMR quote for your Research Project: We typically respond to RFQs asking us to quote a price for a specific project within
1 to 4 hours of receiving an emailed or phone call, depending on time differences between Tokyo and your local time. Email your request, RFQ, or document to JMR (
click here). If you need to follow up by phone, please call +81-3-3263-3680.
Main services
Custom-made services
The center of JMR's business is in providing custom-made service based on strategic marketing principles. Solutions are determined only after mutual interchange with the client to determine their goals and what best suits them. Naturally, we place the highest priority on maintaining the confidentiality of client information and working in a partnership relationship with clients.
Chart 1: Custom-made Services Menu Chart 2: Our Research Methodology
(Click to enlarge) (Click to enlarge)
Multi-client Studies
JMR's multi-client studies encompass issues faced by all marketers in the current environment: these issues include changing demographic situations, overall market conditions, lifestyle variations based on age group, income, and so forth. Working jointly with companies from different sectors and businesses, JMR manages and executes these joints. Examples of recent such JMR multi-client studies include "21st Century Consumer Leaders and Trends: A 10 Country Comparison" and "Investigation into Metropolitan Consumer Lifestyle Behavior."
Societal and Economic Studies
Using the academic disciplines of economics, history, sociology, and popular culture studies, JMR produces various theoretical studies and forecasts.
Theoretical Studies Chart 3: Theoretical Studies
The economics of strategic marketing (ESM) is a linchpin in
modern marketing research studies. This approach incorporates a wide range of disciplines and theoretical frameworks to arrive at strategic solution to problems. Based on industrial organization theory studies and with attention given to logical structures and evidence, JMR produces research studies with a solid theoretical underpinning.
Consumer Research
Based on a multi-discipline approach, JMR has developed its own index for looking into consumer spending or as we call it, "Keeping a firm hand of the purse strings"
Regional Economies Rejuvenation
In support of the heartland industries of the economy, represented by small- and medium-sized businesses, JMR undertakes studies on behalf of local governments. These programs are aimed at rejuvenating local economies and businesses.
Ad-hoc Studies based on Client Requests
JMR is ready to customize its services to meet the needs of individual clients. Products and services from JMR that can be customized include:
1) our research results
2) any of the contents you may find at our web site
3) research reports on specific topics
4) seminars and corporate training programs for staff development of marketing and planning people
5) and other topics based on client requests
Study and Corporate Training Packages
We offer academic and corporate training packages under the title "Becoming a Successful Practical Strategist." Using senior staff and consultants, JMR is able to present corporate training in Japanese or English. Our approach is a rigorous blend of theory, training, and practical application studies.
The details of our educational training packages are at
this link (Japanese).
Internet-based Information Service
Web Membership Service
JMR began its web information service in 1996 to aid marketers in solving their marketing problems. Our home page and related contents now exceed 2,000 pages of information that is updated regularly. We are confident you will find that our site contains one of the most extensive collections of marketing information to be found anywhere.
The core part of the JMR web site, beyond the contents offered free from our main Home Page menu, is a membership web service. JMR's "Web Membership Service" is based on a reasonable yearly fee. Its purpose is to provide members with tools and typical case examples that marketing managers and staff are likely to face on a daily basis. At present, there are over 300 full strategic case analyses plus company studies on over 50 Japanese companies in various fields. These authentic cases present realistic and concise looks at consumer behavior and marketing solutions.
Members of this service also enjoy additional access to materials covering lesser-known and specialty marketing issues, a database of back issue of past research, and hard-to-get information on a wide range of industries and consumer products.
The details of JMR's "WEB Membership Service" are from
here (Japanese).
Internet Research Service
We call our internet-based research service "Just-in-Solution" to reflect the timeliness of the information that we are able to deliver to our clients. Solutions can be tailored to meet time, research target, content (such as specific brands, competitors, etc.) and output format requirements of individual clients. Examples of subjects on which clients have requested "Just-in-Solution" services include:
- studies of specific market, products, and brands
- specific pricing scenarios
- tailor-made promotional communications
- outlet and store channels
