Strategy

• Teaser ads
• Survivors and Thrivers
• H. Matsuda discusses strategy
• 100 Years of Marketing
• Japan consumers: slides
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• Multi-sided markets
• Consumption patterns
• Japan is Back
• Home Centers
• Third beer in Japan
• Onigiri - Rice balls in Japan

Richard's Eye

Japan's Seasonal Factors Seasonal income flow & impact on consumer spending

Arbitrage & Consumers Law of "One Price" in consumer  product markets

Japan Viewed from the Outside "Gai-jin,"  outsiders, views of Japan uncover new insights

Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns

Richard May -- interview on iTV Video clip -- marketing research trends in Japan now

Software-as-a-Service SaaS changes how you acquire software

more

Case Studies/Japanese Market

Konbini: Japan’s all-in-one convenience store

more

JMR in Print

Economic Weather Chart of 47 Prefectures

New book from JMR on economics of marketing

more

Strategy

What  drives  consumers to certain products?　What consumption patterns are emerging?
How do brands differ and why are some better?  What are the roles of the marketer and market researcher in a multi-product firm? And what are decisive factors that determine whether a product or brand becomes a big hit with consumers in a particular market?

These are some of the strategy questions JMR considers on behalf of clients.  JMR also strives to contribute to the research agenda of the marketing community by taking up research themes on our initiative that we believe will contribute to the dialog among strategic management in the private and public sectors. 

Content:

1. H. Matsuda's "Message for Strategists"

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2. 100 Years of marketing

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3. Multi-sided markets

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4. Japan consumers - slides

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5. Multi-sided markets

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6. Consumption patterns

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7. Japanese-style management

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8. Home centers

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9. Third beer in Japan

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10. Onigiri - Rice balls in Japan

Message for Strategists

JMR founder   H. Matsuda discusses strategy

Upload your request for quote (RFQ / RFP) here

Richard's Eye:   Principles of War & Marketing
(Applied strategy)

Mind Matters - Marketing & Advertising

Next Vision 2009
(JMR "White Paper" and Conference)

Eye movments & eye tracking
(Guide for marketers)

Eye tracking intro - Japanese
(from our local language site)

Other JMR Services

SC 100+ case studies
( domestic corporate cases -  in Japanese)

JMR Chinese language pages