| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
Japan think-tank & consumer marketing research, strategy provider with full fieldwork support . JMR's expertise is in consumer goods marketing research, luxury goods, consumption pattern studies, usability studies for digital products & home electronics, psycho-economic studies, ethnographic and eye-tracking studies.
 Circle K Sunkus2010-07-26 Case Study 2010  Morinaga2010-07-26 JMR Case Study 2010  Leading Eye Tracking Technology2010-07-26 Package design & shelf placement  Mobile Phone Statistics - June 20102010-07-16 Top 4 Japanese teleco carrier new subscribers and year-on-year changes.  Ajinomoto Case Study - 20102010-07-16 JMR has just updated to its case on Ajinomoto for 2010. |
2010-07-30 Latest data for May 2010 2010-07-23 Advertising Expenditures Statistics for May 2010 2010-07-16 JMR has just updated to its case on House Foods for 2010. 2010-07-16 JMR has just updated to its case on Honda for 2010. 2010-07-05 Latest market data, May 2010 |
Publication of "Japan's Non-consuming Consumers"
JMR's Hisakazu Matsuda takes a look at Japan's emerging customer group in JMR's latest publication: "Japan's non-consuming customers - Generational analysis: a new way of looking at consumer trends" (in Japanese: 「嫌消費」世代 －経済を揺るがす「欲しがらない」若者たち ["Ken-Shouhi" jidai - Keizai wo yurugasu "hoshigaranai" wakamonotachi).
Case Studies
JMR hosts a wealthy collection of case studies about Japanese companies. We offer two free samples studies in English: (1) Isetan, a major luxury department in Japan, and (2) Uniqlo, Japan's retail casual brand empire.
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Message for Strategists
JMR founder H. Matsuda discusses strategy
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